Non-alcoholic · Clean, calm focus

It's okay to
drink Alone.

The clean, calm-focus drink for the time that's actually yours — study, train, unwind. It's okay to put yourself first.

Be first in line when Alone drops. No spam — just your can, first.
You're on the list. Take care of you. 🌿
100mg natural caffeine Gut-friendly biotics No caffeine belly
Alone can — clean energy plus gut-friendly, 12 fl oz
The campaign · Take Care of You

Taking care of yourself takes willpower. Doing it alone is a quiet flex.

Alone is both the discipline and the reward. You showed up for you — now here's your can. Warm, dry, encouraging. Never sad, never preachy.

One can, three moments

The best hour of your day is the one that's yours

Alone was built for the three moments you already do solo — and does the same clean, calm-focus job across all of them.

01

Lock in

"Just you and the grind."

Back corner of the library, headphones in, deadline looming. Clean, calm focus for the solo grind — hours of deep work, no jittery crash, no wrecked stomach.

02

Earn it

"You showed up for you."

Solo run, early gym, last one on the mat. Crack an Alone after. A clean reward that matches the effort — a gentle lift and gut-friendly recovery. No sugar bomb, no hangover.

03

Unwind

"It's okay to slow down."

Shoes off, dog on the couch, phone down. An Alone in hand. Permission to stop being "on" for everyone else — a calm, warm ritual for time that's finally yours.

What's inside

Clean energy + gut-friendly

A refreshing blend of botanicals and spore-forming probiotics. Focus without the jitters — and none of the fallout.

🧘

Calm, focused energy

A gentle natural lift with an L-theanine-style calm, so it's focus without the shakes or the 2pm crash.

🌿

Stomach-soothing

Botanicals that go easy on you. Made to sit right, whether you're mid-study-session or post-workout.

🦠

Gut-friendly biotics

Spore-forming probiotics for gut-friendly support — the reason it feels good going down and after.

100mg natural caffeine

Coffee-level or less, from natural sources. Enough to lock in, calm enough not to wreck your evening.

✓ No caffeine belly
Why now

Gen Z already lives here. Alone just names it.

They study, train, and wind down alone — and they're rethinking what's in the can. The occasion is already theirs.

64%

of drinking now happens at home — up from 42%.

24%

of Gen Z don't drink alcohol — up from 17%.

regularly reach for a non-alcoholic option instead.

Take care of you.

Alone is coming. Get on the waitlist and be first to crack one — plus early-access perks at launch.

You're on the list. Take care of you. 🌿
#TakeCareOfYou